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The Google Update Calendar

Google ran a confirmed ranking update on 518 of the 1,765 days between 1 January 2022 and 31 October 2026. That is 29.3% of all days, or close to three days in every ten.

Below is every confirmed update Google announced between 3 November 2021 and 8 October 2026, with start date, end date, category and rollout length. Free to use with attribution. JSON and CSV are linked at the bottom.

42
confirmed updates, 2021 to 2026
29.3%
of days had an update running
15d
median rollout length
118d
longest stretch with nothing running

Every update on one timeline

Each bar is one update, from its announced start to its announced completion. Hover any bar for the name and dates.

20222023202420252026November 2021 spam update · 2021-11-03 to 2021-11-11 · 9 daysNovember 2021 core update · 2021-11-17 to 2021-11-30 · 14 daysDecember 2021 product reviews update · 2021-12-01 to 2021-12-21 · 21 daysFebruary 2022 page experience update for desktop · 2022-02-22 to 2022-03-03 · 10 daysMarch 2022 product reviews update · 2022-03-23 to 2022-04-06 · 15 daysMay 2022 core update · 2022-05-25 to 2022-06-09 · 16 daysJuly 2022 product reviews update · 2022-07-27 to 2022-08-02 · 7 daysAugust 2022 helpful content update · 2022-08-25 to 2022-09-09 · 16 daysSeptember 2022 core update · 2022-09-12 to 2022-09-26 · 15 daysSeptember 2022 product reviews update · 2022-09-20 to 2022-09-26 · 7 daysOctober 2022 spam update · 2022-10-19 to 2022-10-21 · 3 daysDecember 2022 helpful content update · 2022-12-05 to 2023-01-12 · 39 daysDecember 2022 link spam update · 2022-12-14 to 2023-01-12 · 30 daysFebruary 2023 product reviews update · 2023-02-21 to 2023-03-07 · 15 daysMarch 2023 core update · 2023-03-15 to 2023-03-28 · 14 daysApril 2023 reviews update · 2023-04-12 to 2023-04-25 · 14 daysAugust 2023 core update · 2023-08-22 to 2023-09-07 · 17 daysSeptember 2023 helpful content update · 2023-09-14 to 2023-09-27 · 14 daysOctober 2023 spam update · 2023-10-04 to 2023-10-19 · 16 daysOctober 2023 core update · 2023-10-05 to 2023-10-18 · 14 daysOctober 2023 ongoing issue · 2023-10-05 to 2023-10-31 · 27 daysNovember 2023 core update · 2023-11-02 to 2023-11-27 · 26 daysNovember 2023 reviews update · 2023-11-08 to 2023-12-07 · 30 daysMarch 2024 spam update · 2024-03-05 to 2024-03-19 · 15 daysMarch 2024 core update · 2024-03-05 to 2024-04-19 · 46 daysJune 2024 spam update · 2024-06-20 to 2024-06-27 · 8 daysAugust 2024 ongoing issue · 2024-08-15 to 2024-08-19 · 5 daysAugust 2024 core update · 2024-08-15 to 2024-09-03 · 20 daysNovember 2024 core update · 2024-11-11 to 2024-12-04 · 24 daysDecember 2024 core update · 2024-12-12 to 2024-12-18 · 7 daysDecember 2024 spam update · 2024-12-19 to 2024-12-26 · 8 daysMarch 2025 core update · 2025-03-13 to 2025-03-26 · 14 daysJune 2025 core update · 2025-06-30 to 2025-07-16 · 17 daysAugust 2025 spam update · 2025-08-26 to 2025-09-21 · 27 daysDecember 2025 core update · 2025-12-11 to 2025-12-29 · 19 daysFebruary 2026 Discover update · 2026-02-05 to 2026-02-26 · 22 daysMarch 2026 spam update · 2026-03-24 to 2026-03-24 · 1 daysMarch 2026 core update · 2026-03-27 to 2026-04-08 · 13 daysMay 2026 core update · 2026-05-21 to 2026-06-01 · 12 daysJune 2026 spam update · 2026-06-24 to 2026-06-26 · 3 daysAugust 2026 spam update · 2026-08-18 to 2026-08-20 · 3 daysSeptember 2026 spam update · 2026-09-24 to 2026-10-08 · 15 days
Core update (16)Spam update (11)Reviews update (7)Helpful content update (3)Ranking/indexing incident (2)Other (1)Discover update (1)

Google update statistics at a glance

The numbers writers and analysts ask for most, each worked out from the dataset on this page. Quote any of them with a link back here. Rollout lengths count every calendar day from the announced start to the announced completion.

StatisticValueBasis
Confirmed updates in the dataset413 Nov 2021 to 20 Aug 2026
Days with an update rolling out503 of 1,704 (29.3%)1 Jan 2022 to 31 Aug 2026
Days with two updates running at once92Same period
Busiest year2023: 150 of 365 days (41.1%)Share of days with an update running
Quietest full year2025: 77 of 365 days (21.1%)Share of days with an update running
Median rollout, all updates15 daysAnnounced start to announced completion
Longest rollout46 daysMarch 2024 core update
Shortest rollout1 dayMarch 2026 spam update
Median gap between core updates95 daysEnd of one to start of the next, 16 core updates
Longest stretch with nothing running118 days31 quiet stretches, median 39 days
Chart: one stripe per day from 2022 to 2026, showing a Google update was rolling out on 518 of 1,765 days, with the share of days per year
Each stripe is one day. Free to reuse with a link to this page.

Rollout length by update type

TypeUpdatesMedian rolloutShortestLongest
Core1615.5 days7 days46 days
Spam118 days1 day30 days
Reviews715 days7 days30 days
Helpful content316 days14 days39 days

The remaining four entries are one Discover update, one page experience update and two ranking issues Google acknowledged on its dashboard. Spam updates vary the most: four of the eleven ran two weeks or more, while all three completed in 2026 finished within three days.

Related first-party data: our seven-site Search Console study of AI Overviews and click-through. To check one date against every rollout window, use the Google update matcher.

What the data shows

"It was probably an algorithm update" is not a diagnosis. With something running 29.3% of the time, any given traffic drop has a good chance of overlapping an update by coincidence. The useful question is not whether an update was running, but whether your drop starts on the same day one did.

Rollouts are long and uneven. The median update took 15 days to finish. The shortest was 1 day (March 2026 spam update) and the longest ran 46 days (March 2024 core update). A site can fall in week one of a rollout and partly recover by week four without anyone touching it.

The quiet periods are where self-inflicted problems hide. There were 32 stretches with no confirmed update running, a median of 38 days each and a longest of 118 days. A drop that begins inside one of those windows was almost certainly caused by something on the site, not by Google.

Core updates are far apart, which sets the recovery clock. Across the 16 core updates here, the gap from the end of one to the start of the next ranged from 8 to 176 days, median 95. A site fixed the day after a core update finishes generally waits for the next one before the fix shows. That is the real reason recovery feels slow, and it is covered in more depth in how long Google recovery actually takes.

Updates announced per year

YearUpdates announced
2021 (from 3 Nov only)3
202210
202310
20248
20254
2026 (to 31 Oct only)7

Counted by announced start date. 2021 and 2026 are partial years within the dataset's coverage.

The full dataset

UpdateCategoryStartEndDays
November 2021 spam updateSpam update2021-11-032021-11-119
November 2021 core updateCore update2021-11-172021-11-3014
December 2021 product reviews updateReviews update2021-12-012021-12-2121
February 2022 page experience update for desktopOther2022-02-222022-03-0310
March 2022 product reviews updateReviews update2022-03-232022-04-0615
May 2022 core updateCore update2022-05-252022-06-0916
July 2022 product reviews updateReviews update2022-07-272022-08-027
August 2022 helpful content updateHelpful content update2022-08-252022-09-0916
September 2022 core updateCore update2022-09-122022-09-2615
September 2022 product reviews updateReviews update2022-09-202022-09-267
October 2022 spam updateSpam update2022-10-192022-10-213
December 2022 helpful content updateHelpful content update2022-12-052023-01-1239
December 2022 link spam updateSpam update2022-12-142023-01-1230
February 2023 product reviews updateReviews update2023-02-212023-03-0715
March 2023 core updateCore update2023-03-152023-03-2814
April 2023 reviews updateReviews update2023-04-122023-04-2514
August 2023 core updateCore update2023-08-222023-09-0717
September 2023 helpful content updateHelpful content update2023-09-142023-09-2714
October 2023 spam updateSpam update2023-10-042023-10-1916
October 2023 core updateCore update2023-10-052023-10-1814
October 2023 ongoing issueRanking/indexing incident2023-10-052023-10-3127
November 2023 core updateCore update2023-11-022023-11-2726
November 2023 reviews updateReviews update2023-11-082023-12-0730
March 2024 spam updateSpam update2024-03-052024-03-1915
March 2024 core updateCore update2024-03-052024-04-1946
June 2024 spam updateSpam update2024-06-202024-06-278
August 2024 ongoing issueRanking/indexing incident2024-08-152024-08-195
August 2024 core updateCore update2024-08-152024-09-0320
November 2024 core updateCore update2024-11-112024-12-0424
December 2024 core updateCore update2024-12-122024-12-187
December 2024 spam updateSpam update2024-12-192024-12-268
March 2025 core updateCore update2025-03-132025-03-2614
June 2025 core updateCore update2025-06-302025-07-1617
August 2025 spam updateSpam update2025-08-262025-09-2127
December 2025 core updateCore update2025-12-112025-12-2919
February 2026 Discover updateDiscover update2026-02-052026-02-2622
March 2026 spam updateSpam update2026-03-242026-03-241
March 2026 core updateCore update2026-03-272026-04-0813
May 2026 core updateCore update2026-05-212026-06-0112
June 2026 spam updateSpam update2026-06-242026-06-263
August 2026 spam updateSpam update2026-08-182026-08-203
September 2026 spam updateSpam update2026-09-242026-10-0815

Method and sources

Every row comes from Google's own announcements: the Google Search Status Dashboard and Google Search Central. Nothing here is inferred from third-party rank trackers or from volatility sensors, and no unconfirmed or speculative update is included. That is deliberate. An unconfirmed update cannot be used as evidence.

Start and end dates are the announced beginning and announced completion of each rollout. Rollout length counts both endpoints, so a one-day rollout reads as 1.

The 29.3% figure is computed over 1 January 2022 to 31 October 2026, a span of 1,765 days, counting each calendar day once even when two updates overlapped. The dataset itself begins on 3 November 2021, slightly before that window, so the first two months are excluded from the percentage to keep it to whole years plus the current one.

Dataset last verified 15 October 2026. Coverage runs to 8 October 2026. If Google has announced an update since then, this page has not caught up yet.

Download the data

Free to use with attribution, including commercially.

JSON CSV

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Renders the live timeline and updates itself whenever this dataset does.

Questions

How often does Google run a ranking update? A confirmed update was running on 518 of 1,765 days between January 2022 and October 2026, which is 29.3% of them. The median quiet stretch was 38 days.

How long does a rollout take? Median 15 days across 42 updates, from 1 day at the fastest to 46 days at the slowest.

Why are unconfirmed updates missing? Because they cannot be used as evidence. Third-party volatility sensors disagree with each other and with Google, and a client decision should not rest on one.

My traffic fell during a spam update. What now? Confirm the date first, then look for the part of the site that breaks a spam policy. Better content will not clear it. The steps are in our spam update recovery guide. If Search Console shows a manual action instead, that is a different job: see manual action recovery. If the spam pages were injected by someone else, it is hacked site recovery.

Is the helpful content update still a separate update? No. The last one listed here is September 2023. Since March 2024 the same assessment runs inside core updates, which changes how you recover: see helpful content update recovery.

Can I use this commercially? Yes, with attribution and a link back to this page.

Lost traffic and not sure which update it was?

We line your Search Console history up against this calendar and tell you which update your drop overlaps, and which it does not. Sometimes the answer is that no update was running, which changes the whole diagnosis.

How recovery works Talk to us